An average B2B sales rep lasts two years in their position, but almost half of that time is spent in the hiring and onboarding process. Creating a bench of sales talent gives sales leaders consistent and quick access to top talent when they are growing and need it most. Essentially, a bench of sales talent becomes your ‘sales funnel’ for employees.
First, Identify A Players for Your Bench of Sales Talent
Once you’ve formed an ideal candidate profile, tap into the networks of your top representatives to find your ‘warm leads.’ Additional sources of sales representatives could be professional associations, trade shows, or your own organically grown talent community.
Tap Into the Power of a CRM to Track Your Bench
Maintaining and nurturing your bench of sales talent takes time and intention. Having your candidates tracked in a CRM will allow you to monitor your interactions and know who your best-fit candidates are at a glance.
Keep Your Process High-Touch
A marketing lead requires multiple touchpoints before a sale. Your hiring leads do, too. Outreach and targeted content that builds a candidate’s relationship with your brand is ideal.
Shorten your time-to-hire gap with our global network of sales talent. Contact us today to get started.
Brent Thomson
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