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Joseph Joseph Drives Double Digit Growth Through US Sales Leader

Joseph Joseph Sales Recruiter

International household products brand recruits NYC executive, drives double digit growth

Twin brothers Antony and Richard Joseph founded Joseph Joseph Ltd in 2003 with a vision of applying innovation to bring problem-solving products to as many households as possible. Today, Joseph Joseph is a global, award-winning international houseware brand sold in over 100 countries with offices in London, New York, Paris, Dusseldorf, and Tokyo. Known for 99% customer satisfaction, the company has continued to earn worldwide recognition for producing new and innovative products that transform everyday household essentials.

“Innovation is at the heart of everything we do at Joseph Joseph,” explains company Chairman Roger Crudgington. “That’s why we make it our mission to identify everyday household problems and solve them by designing functional solutions.”

As yet another testament of success, the company has earned the prestigious Queen’s Award twice –including a visit from her Royal Highness Princess Anne of Edinburgh with the award in hand.

While awards and recognition seem almost easy for this market leader, it wasn’t always smooth going expanding their team globally. Over the last ten years, the company had struggled to recruit and retain a president in the New York City area to head U.S. operations and deliver on its North American growth strategy.

This came to a head two years ago when Joseph Joseph faced new growth goals, requiring growing the business by as much as 60 percent over the next four years. In order to achieve this goal, it was critical that the company acquire an emerging leader in the U.S. to increase American market share and implement a sales strategy to deliver maximum revenue potential.

As Roger shares, they had typically used third-party recruiting services to fill senior management positions but despite leveraging recruitment agencies with teams on the ground in the U.S., Joseph Joseph failed to hire and retain a President for North America. “This was our third search in ten years,” says Roger. “We couldn’t risk getting it wrong this time.”


Peak steps up to the NYC executive recruiting challenge

After researching and evaluating recruiting firms in the U.S., specifically those with successful experience recruiting executives in New York City, the company made the executive decision to partner with Peak Sales Recruiting.

“We decided to partner with Peak because of their methodology. Peak had a more proactive approach and the science behind their assessment process made us more confident we would get the right hire this time.”
– Roger Crudginton, Chairman, Joseph Joseph

Peak approached the search project using its 4-step sales recruiting methodology that includes determining corporate objectives, identifying the profile of an ideal candidate, targeted headhunting to find the top candidates, and scientific, psychometric assessment. The Peak team started first by building a robust understanding of Joseph Joseph’s corporate objectives and culture. Using these insights, Peak worked collaboratively with Joseph Joseph to build an ideal candidate profile that detailed the necessary skills, experience, and DNA that the ideal executive would require to achieve the growth plan goals. Each candidate was put through Peak’s assessment methodology, leveraging a unique mix of advanced tools, including track record verification, behavior-based interviewing, and psychometric profiling and benchmarking.

Working with Peak enabled Roger valuable time to focus on other mission critical aspects of the business. “What I really appreciated about Peak’s process is that they took care of the sourcing and vetting upfront,” he shares. “The fact that I only spent my time with a short-list of fully vetted candidates who were all fully capable of being successful in the role made a huge difference. It comforted me to know I could trust Peak to handle the recruiting efforts so I could dedicate my time to running the business.”


President of the Americas joins, drives double digit growth

After a decade of attempting to fill this role using multiple recruiting services, Joseph Joseph was finally able to make the right hire working with Peak. “Hiring Marc has improved business substantially and both top and bottom line are good,” says Roger. “We believe the perfect recruitment agency finds the exact person who fits the company culture and can obtain the objectives set out for the position. And that’s exactly what Peak did. Under the direction of our new President of the Americas, we’ve exceeded plan and achieved double digit revenue growth – we couldn’t be more pleased.”

Following the success of this initial hire, Joseph Joseph has continued to consult Peak for U.S. recruitment projects and sales recruitment advisory services. “Peak is my go-to recruiting partner because the team gets you results,” says Roger, “Peak is effective, efficient, and delivers upon the objectives you give them. That’s all I can ask for.”


Are you ready to take your talent acquisition to the next level?  Learn more about Peak’s services or contact us today to recruit top sales talent.


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Eliot Burdett

CEO at Peak Sales Recruiting

Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.