Candidate resumes can be a great starting point for hiring, but they rarely tell the most important parts of a professional’s story. In sales, a candidate’s sales DNA almost always beats the resume. We encourage you to look beyond it.
What is Sales DNA?
Sales DNA is all about how someone approaches their role and performs their job. Sales DNA includes the traits that someone naturally embodies and qualities they have learned to develop over time.
Should We Throw Out The Resume Entirely?
In short, no. If you enter your hiring process with a clear hiring strategy, you will likely start by screening resumes for specific skills or experience. Let’s say you’re hiring a VP of sales. You certainly don’t want to interview or hire someone with only marketing experience.
Why Isn’t a Resume Enough?
When you overemphasize the qualifications someone displays on their resume, you considerably narrow the pool of talent you can draw from. This puts you at a disadvantage and eliminates potentially optimal candidates.
What Should You Look for Beyond the Resume?
The top traits of high-performers include ambition, competitiveness, confidence, and resilience. These traits are intangible but are strong indicators of tangible success. Sales representatives with these traits are able to capitalize on opportunities that average salespeople miss.
Let us help you spot the Sales DNA in your job candidates. Contact us today to get started with our recruitment specialists!
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