In the B2B SaaS sector, sales cycles are getting longer and it’s harder to reach decision makers. It is no surprise that SaaS sales are highly competitive. But it doesn’t have to be!
Salespeople and managers can use online training platforms to stand out from competitors. On average, companies who invest one dollar on sales training receive about $4.53 back in revenue. To boost revenue and sales performance, it’s crucial to use SaaS sales training programs and courses.
→ Want to deepen your understanding of SaaS Sales? You can find more information on SaaS Sales and the SaaS Sales Process on our website.
What is the Importance of a SaaS Sales Training Program?
SaaS sales training programs are helpful. Selling software, especially cloud-based solutions, is different from selling traditional products or services. The SaaS sale is intangible in nature and the subscription-based pricing model is unique.
A well-designed SaaS Sales training program is instrumental in equipping sales professionals with the skills and knowledge needed to thrive in the competitive SaaS market. Improving performance can help a SaaS company succeed by increasing sales and satisfying customers.
Who Can Benefit from a SaaS Sales Training Program?
SaaS sales training programs are versatile and can be tailored to suit the needs of various individuals involved in the SaaS ecosystem. The goal of a SaaS sales training program is to enhance the understanding of SaaS products, sales processes, and customer engagement to drive business growth and success. There are other business professionals who could benefit from SaaS sales training, not just sales reps and managers. These individuals are:
- Entrepreneurs and Startup Founders
- Investors and Venture Capitalists
- Consultants and Advisors
- Marketing Teams
- Customer Success and Support Teams
- Product Managers and Developers
- Human Resources
In today’s interconnected business environment, where cross-functional collaboration and a customer-centric approach are highly valued, SaaS sales training can be a valuable investment for a wide range of employees. It helps create a more informed, aligned, and effective workforce, contributing to the success of the SaaS company as a whole.
What to Look For in a SaaS Sales Training Program?
Say you decide to pursue one of the SaaS sales training listed in this article. Or maybe you find a new training program all together. When choosing SaaS sales training programs, consider these important factors to find the right one. Here’s a checklist of what to look for:
→ Superior Content Quality: Assess the quality of the training content. Look for programs that offer up-to-date materials, such as real-life examples and hands-on activities.
→ Instructors’ Expertise: Find out who the instructors or facilitators are. Instructors should have expertise in SaaS sales or related fields. They should also have experience teaching or coaching sales.
→ Options for Customization: Find out if the program can be adjusted to meet your specific or organizational needs. Customization allows for a more targeted learning experience.
→ Ongoing Support: Determine if the program offers post-training support or resources. Ongoing support can be valuable for reinforcing learning and addressing specific challenges.
→ Industry Focus: Consider whether the program is tailored to the SaaS industry, as the sales dynamics in SaaS can be unique compared to other sectors. Industry-specific knowledge is beneficial.
→ Integration of Technology and Tools: Check if the program uses modern sales technologies and tools like CRM systems and sales analytics platforms. They can improve the learning experience.
Consider these factors. They will help you choose a SaaS sales training program that aligns with your goals. Ultimately, a training program will enhance your sales skills and contribute to your success in the SaaS industry.
The 3 Best Virtual SaaS Sales Training Programs & Courses
Before enrolling in any program, it’s essential to research each one to ensure it aligns with your specific goals and needs. Check for reviews, testimonials, and recent course offerings to determine their relevance and reputation. Here are 3 virtual training courses Peak deems to be beneficial.
1. Sandler
Sandler is one of the leading platforms for sales training in the world. The Sandler team has 50+ years of experience. They offer comprehensive material to elevate your sales. Sandler offers a combination of online sessions, self-guided materials, and support tools to elevate your sales results and relationships. These materials are typically delivered in the following formats:
- Webinars
- White Papers
- Articles/Books
- Podcast
- Events
- E-books
- Personal Advisors
One of the unique features of the Sandler+ online training platform is the ability to choose your delivery method. Select your content from a variety of different virtual materials to ensure you gain the most of your training.
Sandler’s top priority is personalized learning. This ensures all users get the training they need to improve sales. This customized approach differentiates Sandler from other online training programs. Because of this personalization, Sandler is a great place for non-sales people such as marketing professionals or entrepreneurs to learn about SaaS sales.
Despite its personalization and accessibility for all job types, Sandler is the gold star for sales training. Whether you’re a sales professional starting out, or a seasoned pro, ensure you take the time to train online with Sandler. Having a Sandler training certification on your resume is standard for many hiring managers.
The cost to attend Sandler training ranges and so does the time commitment. Some of Sandler’s quicker certifications can take a mere 12 hours while other courses can be a year long. The cost often reflects the length of the course and can range from $1,000-$5,000 or more. If the cost of attending a full online course is too expensive consider downloading some of their white papers or e-books. For a lower cost you will be able to access some of the unique expertise Sandler has to offer. Visit their website to learn more.
2. Sales Hacker (GTMnow)
Sales Hacker is known for its virtual sales training programs, including those focused on SaaS sales. Their platform primarily includes an online blog and virtual community of sales professions to promote education and career acceleration. They also host webinars and virtual events. Sales Hacker was acquired by the number one sales engagement platform, GTMnow, in 2023. Sales Hacker has become one of the leading destinations for sales professionals to stay up-to-date on the latest sales trends.
One of Sales Hacker’s focuses is the creation of an online sales community. Their extensive network of over 166,000 sales professionals and 500 contributing authors provides a trusted space for sales professions to learn and grow together. In addition to their educational resources and events, Sales Hacker also provides a place for community engagement. These community engagement features include discussion threads, direct messaging, and personalized channels.
Since Sales Hacker has such a large network of contributors and educators you can find information on highly specialized topics, in addition to more general inquiries. Subscribing to the Sales Hacker newsletter is free and allows users to stay up to date with sales trends. Some webinars and virtual events offered through Sales Hacker come at an additional cost. These costs vary depending on the program offered.
Due to the low to no price point on Sales Hackers material, it is a no brainer for sales representatives everywhere to subscribe. The Sales Hacker platform is also a great way for individuals in other professions (marketing, HR, support teams) to learn about the nuances of SaaS sales without spending money.
3. SaaS Sales Academy
The SaaS Sales Academy specializes in SaaS sales training. They offer virtual programs designed to enhance the skills of sales professionals in the SaaS industry. SaaS Sales Academy targets founders of SaaS sales startups specifically, however, there is still value in their content for sales representatives. SaaS founders who use the services of the SaaS Sales Academy are likely to see a 206% revenue increase in the first 6 months.
SaaS Sales academy delivers their content through growth playbooks and online programs. SaaS sales founders and professionals can perfect their craft using these playbooks. Playbooks come in different formats like videos, templates, and articles. Some of the resources on SaaS Sales Academy are free while others charge a small fee per material downloaded. A free growth session is offered to all new users. This free growth session is a great way to test if the SaaS Sales Academy and platform is right for you.
The SaaS Sales Academy was founded by a highly trained team of SaaS company founders. These individuals have founded and successfully exited multiple companies. With the combination of strong SaaS sales expertise from their team, and easy to use growth playbooks, any SaaS founder or sales rep can find immense value in the SaaS Sales Academy.
A benefit of training with the SaaS Sales Academy is the lower price point. Compared to other SaaS sales training platforms, the SaaS Sales Academy can be more cost effective sitting around $1,200 for a 7 week program. This price point can be beneficial for SaaS founders with a smaller budget for training.
Other Noteworthy SaaS Sales Training Programs
- Salesforce Trailhead
- HubSpot Academy
- LinkedIn Learning
- Sales Institute
- Sales Enablement Society
- SaaS Mastermind
Looking to hire your next SaaS sales professional? Peak has an extensive network of top-performing SaaS leaders ready to make meaningful contributions to your organization. Contact us today to get started.
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Brent Thomson
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