This is the time of year most people think about goals (of course, our readers think about goals year round). Whether you make detailed sales plans or tend towards goals that fit on a napkin, make sure to include the following hot topics in your thinking for 2010 sales goals.

  1. Besides the economy, how did your market/customer base change in 2009?
  2. What worked this year, what do you need to do differently next year?
  3. Do your goals reflect a “2008-2009 Survival” mindset or are you visioning real success?
  4. What kind of staff do you need to win in 2010 and do you have the right team in place?
  5. Will your comp plans motivate reps in light of any new pricing models and offerings?
  6. What programs will generate more referrals and make your customers love you even more?
  7. What are your top ten target customers/segments/territories that you will win in 2010?
  8. What selling systems, processes and infrastructure will make your team more successful?
  9. Beyond revenue, what metrics will lead to necessary “in-flight” adjustments?
  10. What will you do in 2010 to create a culture of success and be a more inspiring leader?

We will be here some days next week (busy, busy), but there won’t be an @Peak until the new year, so have a great holiday break and we will see you in 2010.


Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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