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Sales Managers- Is It Time for a Raise?

If you are a sales manager who has pushed your team to peak performance over the last few years at your company, you have accomplished an impressive feat, given these economic conditions. You might think you deserve a raise for your performance and you likely do, but since so many good people are still out of a job, and things have been slow for many companies over the past few years, you might still feel the timing is just not right.

In many cases, you should be a little cautious.

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Even if you’ve had a great review and your team is killing it this year, there are plenty of factors to consider before asking that you or your team receive an increase in salary from management. Here are some things to consider.

If Yearly Increases are Cut, So are Performance Based Raises.

If your company typically gives out an annual increase to employees, but you’ve seen that cut back over the past few years, your company is likely reducing overhead just to be able to stay in the game. Meaning, if you ask for a salary increase, you may not be likely to receive good news.

In this case, patience is a virtue. Continue to demonstrate your importance to the company over time, work to make the company money and prove your worth, and a salary increase won’t be too much to ask when things are better financially.

Performance Based Raises Can Demoralize Other Team Members.
If you are promised a huge salary increase based on good performance, other team members at your level are likely to catch wind of it. When that happens, it demoralizes other employees in your company and could potentially cause problems between you and other staff members. Executives tend to avoid making decisions that will cause these kinds of results.

One way to handle this is to explain to executives what you have to offer the company, and how rewarding you now will benefit your company in the long run.

Your Bosses Want to Know They’ll Get Their Money’s Worth.

The value of a dollar expands when times are tough. If your bosses need to know that you are going to bring more value to the company if they pay you more money, tell them that – and how you plan to do it.

And when they ask if you won’t bring that value without a raise? Tell them you’ll certainly continue to add value to the company, but that you hope you’ll be considered in the future.

If you’re ready for a raise, and you think a financial incentive will help you manage your team more efficiently and bring in more sales, you don’t have to be concerned about mentioning it to management – but definitely be ready to let them know what’s in it for them, and how it will change your role in the future.

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Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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SaaS Sales are Often Deceivingly Complex – Adjust Your Hiring and Comp Strategy Accordingly

The software as a service (SaaS) model continues to be popular in the tech sector, but many of the companies that adopt this model struggle to get their sales function working properly.  On the surface, the differences between the traditional software model and SaaS appear to be small, so why does is it so hard to get the sales approach right? Because from a sales perspective selling SaaS is fundamentally different than selling traditional licensed software.

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There are three things that make selling SaaS different from selling traditional software.

1. Complex vs. Simple Sales – It is intuitive to assume that the relatively low monthly subscription prices on a SaaS offering, mean the sales function can be staffed by junior reps, but this is not always the case, especially with enterprise software where there might be 100’s of users. Software that might have a $49 per seat monthly subscription across 200 seats will not be viewed as a $10,000 sale, but an infinite commitment and will require senior level buy-in, which in turn lengthens the sales cycle and implies the need for a more senior rep. Furthermore, the SaaS purchase hits company budgets differently than traditional software purchases and for many companies it looks like a very large operational purchase rather than a modest capital expenditure so even beyond price, the buying and justification process is different than what many reps are used to.

2. Hunting vs. Farming – once a new account is closed, the company begins to generate ongoing revenues from the account, but there is not much for the rep to do other than periodically check in. Traditional software reps who are used to closing an account and then working the account for upgrades and renewals are often surprised to find that to be successful in SaaS sales means to be hunting for new accounts 100% of the time (which in turn often requires a different skill set).

3. Commissions and Sales Costs – given the sales effort curve mentioned above, a company cannot afford to incent its sales reps to do anything other than find and close new accounts. Consequently commissions on a SaaS sale trail off considerably after the first year. Conversely,  the high incentive paid to the rep for closing the account throws off the cost of sales in the first year which is tough for many companies to manage.

Many of our clients have achieved success in building sales machines for their software as a service offerings. Here are some of the most common approaches to SaaS sales success:

1. Define Ideal Candidate for the Sales Role Regardless of Compensation –  It may seem counter intuitive to pay someone $150k or more per year to sell a product with a $49 per seat price, but unless you selling “onesies” and “twosies”  you are after large enterprise deals, and you will need to hire someone who can close large sales. Plus they will need to be able to engineer large multi-year operational purchases. This is not typically the domain of a junior rep. Every business is different so don’t make assumptions about what you need but analyze how your sales is different from a traditional software purchase.

2. Build the Team for Complex Sale – Following the example above, remember that your rep is not selling a $49 product even though that is the seat price per month. If you want your rep closing large deals, they should be supported by a team that enables them to focus their time on high level selling activities and closing deals rather than preparing call lists, qualifying leads or doing demos. Best in class SaaS companies often have one, and in some cases, two dedicated  inside sales reps finding and developing leads for the senior rep.

3. Create Incentives for the Reps to Always be Hunting – Best in class SaaS companies don’t stand still. Growth is the key to success, so in spite of how it looks on the books, these companies figure out how to compensate their reps to bring in new accounts. Comp plans need to compensation reps for SaaS contracts over a limited number of years and tail off after the first year. On the other hand there should be bonuses and higher commissions paid for bringing on new clients.

There are many more nuances and we will continue to write about this topic. If you have any specific questions, feel free to leave the in the comments below.

To your success!

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Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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No Fear of Rejection = Less Rejection and More Success

Most people don’t like to hear other people say “no,” but in sales it happens all the time. Does the ability to handle rejection have a direct relationship to sales performance? Absolutely! Insensitivity to rejection is one of the most critical attributes of highly successful sales reps.

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Dave Kurlan, a leading authority on sales force development and author of Baseline Selling, suggests that the top 5% of sales performers are not affected by rejection. Kurlan also lists resistance as the number one obstacle most sales pros can’t overcome, explaining why the bottom two-thirds of that same resource pool have difficulty being rejected by customers.

In fact, most industry analysts would agree, identifying fear of rejection as the primary reason most people don’t enjoy sales. Learning to love “no” goes against human nature, and the process of shielding your emotions and separating yourself from the item for sale can cause sleepless nights and physical stress. Soon, selling becomes more chore than passion. The resistance leads to bad habits that can end a sales career before it begins.

Many hiring managers consider a sales professional’s ability to overcome resistance and demonstrate value to potential customers is an innate ability that can’t be taught. You either have it or you don’t.

The reality is that there is probably a middle ground, where, over time, someone can become better at dealing with rejection and not take it personally.

A smart recruiter understands that the value of thick skin and will work to test a candidate’s sensitivity to rejection by carefully pushing them during the interview process. Comments such as, “It seems as if you are not the right fit for the role,” or, “I don’t think this is going to work out,” will elicit a fight from candidates who succeed by persevering. Weaker candidates will accept the potential rejection and allow the interview process to end, which effectively disqualifies them.

Next time, we’ll discuss strategies to overcome rejection and how to manage the impact on your sales force. As always, we welcome your comments on how you test candidate’s fear of rejection or how you thicken the skin of your existing reps.

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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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To Outsource or Not to Outsource?

One of our readers asked us whether they should hire a junior sales person or a telesales company.

On paper, outsourcing the sales function looks quite attractive. Risk and costs are assigned to a third party that specializes in sales and management overhead is decreased. In practice things are a bit different and here is our take.

First a comment on telesales organizations based on my own experiences in employing them. They are typically staffed by junior, entry level sales people and there is typically a lot of turnover in those organizations as the staff often see the call center job as a stepping stone to a sales career elsewhere. The calls are typically scripted to compensate for minimal sales and product experience and this is often obvious to the customer. While this doesn’t sound like a great advert for outsourcing the sales function, the model does make sense in the following instances:

  • There is a simple, one call close
  • There are no ongoing relationships with the customer and sales team turnover would not be noticed
  • The vendor doesn’t need to be involved in the sales process (handoffs on some sales can **sometimes** be uncomfortable for the customer)
  • The product and offering is mature and the company does not need extensive customer feedback
  • Domain knowledge is not critical (i.e. the buyer is not sophisticated)
  • Hiring trained sales people is cost prohibitive
  • Sufficient sales and sales management competency does not exist within the company (although I would suggest that sales is a core skill that needs to exist in any company that wants to be successful)
  • The company needs to focus all of its energies and resources on the product development and delivery

If you are considering outsourced sales, we know of very reputable and dependable firms that you may wish to consider. Feel free to contact Peak Sales Recruiting to discuss your needs and obtain referrals to outsourced sales firms that suit your objectives.

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How To Leverage Cold Email Introductions: Expert Best Practices
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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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Sales Recruiting 2.0 Book Preview

In case you missed the presentation yesterday, here is a recording in which we share some of the concepts in our upcoming book Sales Recruiting 2.0 – How to Find Top Performing Sales People, Fast:

Click here to purchase Sales Recruiting 2.0 – How to Find Top Performing Sales People, Fast from Peak Sales® Recruiting.

 

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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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Selling to Women & Couples

Most companies have a good understanding of their ideal client, behaviors and buying patterns, but few differentiate between male and female buyers. There are mountains of studies that show that women and men think differently on a variety of different topics, so it stands to reason that they buy differently, so why don’t more companies tailor selling tactics to male and female prospects? Is it political correctness, or obliviousness that gets in the way? Probably both.

Some answers exist over at Majority Marketing where they have some thought provoking articles and very useful tips on how to sell to women.

To continue reading this post, click here >>

In 3 Ways to “Help Her Buy” research highlights the differences between the ways men and women shop:

  • men move faster than women through a store’s aisles
  • men spend less time looking than women
  • men don’t like asking where things are, or any other questions
  • 65% of male shoppers who tried something on bought it, as opposed to 25% of female shoppers.

The article offers useful advice on how to approach selling to a woman:

  1. Help Her Gather Information
  2. Help Her Evaluate Options
  3. Help Her Make a “Perfect” Decision

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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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Sales and Marketing Alignment / Lead Management Programs

The age old rivalry between marketing and sales is never more contested than in the context of leads. We have all seen it. Marketing complains that sales can’t convert quality leads and sales complains that marketing provides poor quality leads.
In an ever more internet-connected world, companies feel compelled to spend an increasing amount of their budgets on Internet marketing and lead generation programs so the it begs the question: Are these programs working and resulting in more closed business? There seems to be mountains of data on how to generate exposure and leads, but limited information on organizational success in developing and closing the leads.

Enter Dr. James Oldroyd from the Kellogg School of Management, Northwestern University. He has studied organizations to see which appraoches to lead development are resulting success and why. To continue reading this article, click here >>

In his fascinating report Kellogg Lead Response Management Survey, he studied several key questions:

1.What are the antecedents that drive the highest qualification and close rates?
2.How frequently should a sales or lead qualification representative call a web lead to drive the highest qualification and close rates?
3.How do industries differ regarding the response times to web leads to drive highest qualification and close rates?
4.What time frame is best to call web leads to drive the highest qualification and close rates?

There are some great insights about the way most companies respond to new leads. For example:

  • the most common timeframe for a first attempt to contact a new lead was found to be within 8 hours, long after the best time to reach the prospect
  • it usually requires 2-3 calls to a prospect before making first contact (so no one should be giving up after the first call)
  • the majority of companies don’t keep metrics on lead development programs and have no idea what happens once to leads get turned over from the marketing to sales organization

There is also a great interview with Dr. Oldroyd over at the Sales Machine blog with insight on outside sales and cold calling:

GJ: How is outside sales changing?

JO: Outside sales responsibilities are becoming more and more like inside sales jobs. An average of 41% of outside sales activities are done over the phone. Companies need to provide similar tools to support both kinds of groups.

GJ: How can I apply this research to sell more?

JO: Always give priority to your newest leads. If you have a lead that is two hours old and one that just came in, focus on the on the one that just came in. If you do the opposite, you’ll always be fighting an uphill battle trying to reactivate leads that are already dead.

Further reading:

>> Kellogg Lead Response Management Survey

>> See the The Mad Scientist of Cold Calling

Startups and Salespeople

Sales People and Small BusinessSelling in a startup or a small company is a lot different than selling in an established company. On the pro side, selling in a startup means less red tape so reps can be more opportunistic and aggressive on pricing. On the con side, reps have to sell without an established brand, references or much marketing support. As a result, reps who can consistently sell in a startup are rare, even if they can sell in a startup in a new industry.

Every dollar counts in an early stage company, so when you are hiring reps be on the lookout for several different types of reps we commonly see in startups:

 1. Mr. or Ms. Pedigree – these types come from large well known companies and can name drop like it’s a science, but they can’t work the phones to find business, nor create a proposal to save their lives. I hired one of these in my first start-up and he spent half his time asking people basic questions like how does the fax machine works. Drives you batty after only a few days.

 2. Mr. or Ms Product Sheet – these types are used to transactional sales where the client knows what they want, but they’ll be in trouble when customers want to discuss solutions tailored to their business. These types often get hired in startups because of their track record, but flounder because customers need much more than sales literature to become comfortable with doing business with a startup. Customers want to know the company knows what its doing and that starts with the rep haveing domain knowledge.

 3. Mr. or Ms. Relationship – these types are great ambassadors. They meet people on the phone, at business events and even at family gatherings, but don’t expect them to close anything – they can’t. I have worked with these types – they bring in tons of leads, many of them unqualified. This can work if they are paired with a closer, but for a lot of companies carrying the extra weight is a luxury they can’t afford.

 4. Mr. or Ms. Process – these types understand that companies need process and tools to create repeatable sales and to scale, but they’ll spend all their time setting up for activity that never happens. These ones are momentum killers at the start, but can be useful in the growth stage when you need to make sure sales are organized.

5. Mr. or Ms. Get it Done – these types don’t need much handholding. They figure out what the company has to offer, who wants it, what resources they have available to them and they don’t ask permission, they just get going. They are very useful at the start before structure is required.

Know which ones you are hiring.

To see more sales types found in startups, see this great article by Mark Suster – Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

To your success!

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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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Where Are You Looking for Sales People?

Some interesting points for employers hoping to find top performers via job boards.

The downfall of this mass marketing approach is the complete lack of focus and specialization. Of course they get tens of thousands of visitors a day but do you care? When you are looking for a sales person it doesn’t matter how many nurses, waitresses, truck drivers, retail clerks and other job seekers are visiting the website. No, the only thing that counts is how many qualified job seekers are finding your ad for a sales person.

The next problem is how quickly does your job posting getting lost in the clutter of competitive ads on these mega job boards. Take a few minutes to review all the ads that are posted and then use the website search function to search for sales jobs. Does your job appear on the first page or are you lost in the clutter of retail sales clerks, insurance agents, real-estate agents & financial planners, door knockers and MLM’s who are all looking for people.

My experience in trying to use job boards like Monster or Workopolis when building my own companies and sales teams is that you get a frustratingly high number of unqualified resumes in response to your ads and there are seldom any worth interviewing. The shotgun approach doesn’t work well in recruiting top sales talent. right candidates for your roles usually have very specific traits and the chance that they happen to see your ad and respond are so low that it is hardly worth the effort.

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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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Time Blocking for Better Time Management (Requires 45 seconds to read)

Are you always looking for more time? Do you find you do allot but never get to the most important items on your list? While most managers start the day with a schedule many managers let the events of the day hijack their schedule, which can wreak havoc on productivity and ability to manage sales growth. When we survey sales leaders, they indicate that ‘blocking’ their time is the most valuable way to ensure that they got through a day and achieve what they set out to do.

Time blocking is a method of structuring your schedule against your priorities and setting time for dealing with unplanned events that arise during the day. Disruptions to this schedule are resisted and you control when various types of work get done.

Everyone’s time blocking is different depending on their priorities. Here is how a sales manager’s schedule might look once it is blocked:

7 am – 8:30 am – Check emails, Review Metrics and/or Team Meetings
9 am -10 am – One on one meetings with reps
10 am – 11:30 am – Customer meetings and phone calls
11:30 am – 12 noon – Check email and return phone calls
1 pm – 2 pm – Open door/un-booked time
2 pm – 3 pm – Proactive Key Account Management and/or Relationship Calls
3 pm – 4:30 pm – Planning, review metrics
4:30 pm – 5 pm – Check email and return phone calls
5 pm – 8 pm – Set priorities for following day

The key to making this work is to stick to your schedule. Time blocking means you don’t react to all the day’s events. You don’t respond to all incoming emails and phone calls or run from one fire to the next, attending to matters that are important to other people but never getting a chance to work on your own priorities.

Let your own staff know your schedule and develop the discipline to not respond to interruptions. Most people who feel it is unrealistic to guard their schedule this way are pleasantly surprised to find it works when they try it. Others respect your schedule and will not try to barge in. If they do politely let them know you can be more effective if you manage your time this way.

By gaining control over your time, you will immediately experience some relief and a sense of calm. Plus you will get through more of what you want to get done.

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Connect:

Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

Connect: