Salesforce Inc. is a household name in the Customer Relationship Management (CRM) area. A pioneer in providing sales and marketing information and support over the internet, the company has gone a long way to becoming the most sought-after solution for on-demand CRM support.

But they are not alone in the market. Two years ago, Oracle made a major acquisition with Siebel, a best-in-class acquisition. In spite of its massive presence in the marketplace, Oracle has lost some major deals to Salesforce in recent months and now Oracle is making bold moves with its own on-demand software. Late last year, the company announced several new Oracle-Fusion based apps intended to compete head to head with Salesforce.

And then earlier this year, Oracle launched a new version of its on-demand CRM software, Oracle CRM On Demand. One of the most prominent features of the latest version is its social networking capability (news, RSS feeds, social networking sites, etc – see Oracle goes social with latest CRM offering), aimed at enhancing user productivity. Today Oracle announced another app, Sales Prospector aimed at mining and analyzing information across internal systems and public information sources for top prospects, recommendations, identifying potential references and analyzing purchase        probability.

With increased demand for a browser-based software, Oracle has taken care to create friendly, easy-to-use on-demand software.


Eliot Burdett

CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless.

Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.

He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

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