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5 Ways To Improve How You Train Sales Teams in Your Company

A few small shifts in the way you approach training can be the difference between successful onboarding and expensive hiring mistakes. As you train sales team members, consider these six tips for improving your process. 

#1 Set Up Your Training Environment for Success

Since happy salespeople are more productive by at least 20%, creating a workplace culture conducive to employee satisfaction should also be at the top of your empowerment strategy. 

#2 Get Clarity With Metrics

Clarity on core metrics builds accountability. Accountability leads to better performance. Monitor KPIs to understand where you can make the most impact as you train sales team members. 

#3 Upgrade Your Training Materials

Eliminate inefficiencies as you train sales team members by reviewing and upgrading your sales playbooks and training platforms. 

#4 Implement Role-Playing 

Allow your new sales representatives to role-play sales with more experienced employees who know the questions, objections, and rejections new reps will likely face on the job. 

#5: Participate in Seminars and Conferences

Immerse your sales representatives in relevant seminars and conferences to keep them updated on new sales tools, technologies, and techniques.

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Eliot Burdett

CEO at Peak Sales Recruiting

Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.