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Advanced Selling Strategies: Book Review

by Eliot Burdett | Published on - March 13, 2007

I just read Brian Tracy’s book “Advanced Selling Strategies” which presents the mindset and tactics used by very successful sales people. There are no old school tricks, just simple things that will help you develop rapport with your prospect, learn about their business and then help you close more deals. The book covers everything from how

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Sales is a Team Sport

by Eliot Burdett | Published on - November 15, 2006

I have a bit of a problem with the notion of a “rainmaker” sales person. To be sure, a great sales person does work long and hard to create business where none existed before, but there is no magic rain that falls from their individual efforts. In order for a sales person to be highly productive,

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Spin Selling

by Eliot Burdett | Published on - October 1, 2006

I just finished reading Spin Selling by Neil Rackham. I have wanted to read this book for ages. The author studied the characteristics of big and small ticket sales as well as the behaviors associated with those that were successful selling each. For instance, in small ticket sales, particularly when selling to a consumer, often