by Eliot Burdett | Published on - May 22, 2009
I received an email about marketing in a downturn, from inmedia, a PR firm focused on the high tech sector. The article is about marketing tactics, but there is some good advice in here about selling tactics: 10 tips for marketing in a downturn 4. If you have channel or other partners, consider pooling budgets
by Eliot Burdett | Published on - April 24, 2009
Geoffrey James at BNET continues his series of top ten lies in sales. This week, he posted the Top Ten Lies Customers Tell Sales: LIE #10: “We don’t have the budget.” LIE #9: “I promise to read your brochure.” LIE #8: “I am the sole decision-maker.” LIE #7: “Your competition is much cheaper.” LIE #6:
by Eliot Burdett | Published on - April 28, 2008
I just read The Ultimate Sales Machine by Chet Holmes (thanks Colleen for sending me a copy!). Great book covering sales, management and personal productivity. One basic premise in the book is that success comes from discipline and determination. Working hard and smart. Early in the book, Holmes comments about the link between hard work
by Eliot Burdett | Published on - March 12, 2008
We believe persistence is a critical contributor to success. In fact, Calvin Coolidge once said: “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education alone will not; the world is full of