In sales, staying stagnant means falling behind. As B2B buying behaviors continue to evolve and AI transforms the revenue landscape, building strong connections and staying on top of industry trends is essential to career and team growth. Sales conferences remain one of the most impactful ways to sharpen skills, learn new strategies, meet peers, and stay ahead of the competition.
From focused B2B sales events to SaaS and AI-powered gatherings, this list highlights standout in-person conferences in North America, with a few notable international options, that are worth considering for the 2027 calendar year.
Looking to build a sales team that’s equipped for today’s market? Contact Peak Sales Recruiting to find top-tier talent who are ready to grow and succeed.
8 Upcoming Sales Conferences in 2026
1. UNBOUND by HubSpot (Formerly INBOUND)
UNBOUND remains one of the largest gatherings for sales, marketing, and customer success professionals. The 2026 edition features thought leadership sessions, tactical training, and networking opportunities focused on inbound revenue strategies and customer engagement.
- Location: Boston, MA
- Date: September 16-18, 2026
- Who Should Attend: Sales and marketing professionals, sales ops, HubSpot users
- Cost: $1,199 USD
- https://unbound.hubspot.com/
2. Sales Enablement Summit
The Sales Enablement Summit gathers sales enablement leaders to share best practices and case studies on driving impactful enablement programs, coaching, content strategy, and integrating tools that improve seller productivity.
- Location: San Francisco, CA
- Date: September 16-17, 2026
- Who Should Attend: Sales enablement, revenue ops, training leaders
- Cost: TBA
- https://world.salesenablementcollective.com/location/sanfrancisco
3. Sistas in Sales Summit
A conference focused on amplifying and supporting women of color in sales, this event features leadership sessions, networking opportunities, and development workshops with a strong emphasis on inclusion and advancement.
- Location: New York, NY (core event)
- Date: Week of September 21, 2026
- Who Should Attend: Women in sales, allies, leaders committed to diversity
- Cost: $199 USD
- https://sistasinsales.com/summit-2026/
4. Sales Success Summit
Sales Success Summit is unique in that it features only quota-carrying sales professionals as speakers. This peer-to-peer format delivers actionable techniques and strategies from top performers across industries.
- Location: Austin, TX
- Date: October 12-13, 2026
- Who Should Attend: Individual sales contributors, AE’s, high performers
- Cost: $1,599 USD
- https://top1.fm/salessuccesssummit/
5. OutBound Conference
Focused specifically on outbound sales excellence, OutBound Conference offers tactical training, expert panels, and practical sessions on prospecting, pipeline generation, and sales execution. It’s ideal for sellers and leaders looking to sharpen outbound skills.
- Location: Las Vegas, NV
- Date: November 9-12, 2026
- Who Should Attend: Sales reps, SDR/BDRs, sales managers
- Cost: $1,297 USD
- https://outboundconference.com
6. Sales Innovation Expo
Sales Innovation Expo is one of Europe’s largest sales events, hosted annually in London. The conference brings together sales leaders, practitioners, and technology providers for expert-led sessions on modern sales strategy, enablement, digital transformation, and buyer engagement, alongside a large exhibition floor focused on sales tools and solutions.
- Location: London, UK
- Date: November 18-19, 2026
- Who Should Attend: Sales professionals, sales ops, tech buyers
- Cost: Free admission (registration required)
- https://www.salesinnovationexpo.co.uk/
7. Surf and Sales Summit
The Surf and Sales Summit combines sales leadership development with an immersive retreat experience. With workshops, networking, and activities in a beach setting, this event aims to deliver both professional and personal growth.
- Location: Playa Grande, Costa Rica
- Date: November 18-22, 2026
- Who Should Attend: Sales leaders, founders, senior professionals
- Cost: Starting at $1,950 USD
- https://www.surfandsales.com/
8. Dreamforce
Salesforce’s annual Dreamforce conference is a must-attend for anyone in sales and CRM leadership. With thousands of sessions across AI, automation, analytics, and customer engagement, this event offers broad insights along with unparalleled networking.
- Location: San Francisco, CA
- Date: Fall 2026 (dates to be announced)
- Who Should Attend: Sales, RevOps, CRM ops, tech leaders
- Cost: TBA
- https://www.salesforce.com/dreamforce/
Top 15 Sales Conferences to Attend in 2027
1. LeadsCon Las Vegas
A key event for lead generation and performance marketing professionals, LeadsCon delivers strategies to improve lead quality, engagement, and conversion across channels in an increasingly privacy-first digital landscape.
- Location: Las Vegas, NV (MGM Grand)
- Date: April 5-7, 2027
- Cost: Starting at ~$999 USD (Early Bird tiers available)
- Who Should Attend: Demand generation professionals, sales development leaders
- More Info: leadscon.com
2. Forrester B2B Summit North America
Forrester’s B2B Summit brings together analysts, industry leaders, and B2B professionals for research-driven insights. It offers practical strategies to improve pipeline performance, align go-to-market teams, and drive smarter revenue growth.
- Location: Phoenix, AZ
- Date: Spring 2027
- Cost: ~$2,695 – $3,795 USD (Discounts available for Forrester clients and group packages)
- Who Should Attend: B2B sales and marketing leaders, revenue operations, GTM strategists
- More Info: forrester.com
3. Experience Inbound
This regional sales and marketing conference offers practical content and networking, especially for teams in the Midwest. Its format makes it an accessible and highly valuable option for growing revenue professionals looking for actionable playbooks.
- Location: Wisconsin (Milwaukee & Green Bay)
- Date: Spring 2027
- Cost: Typically varies by tier (historically accessible regional pricing; TBA)
- Who Should Attend: Sales and marketing teams, regional professionals
- More Info: experienceinbound.com
4. SaaStr AI Annual 2027
SaaStr Annual is the premier event for SaaS founders and revenue leaders focused on scaling SaaS businesses. The conference offers hundreds of sessions and networking opportunities, with a strong focus on sales, customer success, and utilizing AI in revenue generation.
- Location: San Francisco Bay Area, CA (San Mateo County Event Center)
- Date: May 11-12, 2027
- Cost: ~$499 – $1,049 USD (Depending on startup vs. enterprise pass and early bird timing)
- Who Should Attend: SaaS founders, sales leaders, revenue operations, tech executives
- More Info: saastrannual.com
5. SAMA Annual Conference
The SAMA Annual Conference is purpose-built for teams focused on strategic account management. It brings together sales leaders and account managers to share how they manage and grow key customer relationships, focusing on aligning sales and customer success and strengthening long-term partnerships.
- Location: To be announced
- Date: May 2027
- Cost: Starting at ~$2,195 USD
- Who Should Attend: Sales leaders, account managers, enterprise directors
- More Info: strategicaccounts.org
6. Gartner CSO & Sales Leader Conference
This elite event is designed for senior sales executives and leaders focused on sales force strategy, enablement, and organizational effectiveness. Expect sessions on AI adoption, revenue operations, forecasting, and leadership best practices tailored for the enterprise scale.
- Location: Las Vegas, NV (Caesars Palace)
- Date: May 18-19, 2027
- Cost: ~$4,350 USD (Standard price) / ~$3,625 USD (Public-sector price)
- Who Should Attend: Chief Sales Officers, VPs of Sales, sales ops and enablement leaders
- More Info: gartner.com
7. Outreach Unleash
Outreach’s flagship event delivers deep dives into sales engagement strategies, productivity tactics, and revenue operations optimization. If you use or evaluate sales execution platforms, this event provides tactical insights you can implement immediately.
- Location: Miami, FL
- Date: April 13-15, 2027
- Cost: TBA
- Who Should Attend: HR Leaders, Chief Sales Officers, C-Suite
- More Info: https://www.unleash.ai/events/unleash-miami
8. UNBOUND by Hubspot
HubSpot’s flagship event brings together sales, marketing, and customer success professionals for product education, peer learning, and conversations about the future of customer growth. Attendees can explore emerging strategies, hear from industry leaders, and connect with a broad community of go-to-market professionals.
- Location: Boston, MA
- Date: September 2027
- Cost: Starting at ~$1,189 – $1,599 USD
- Who Should Attend: Sales and marketing professionals, sales ops, HubSpot users
- More Info: https://unbound.hubspot.com/
9. Sales Enablement Summit
Built specifically for enablement professionals, this summit explores the programs, technology, coaching practices, and performance measures that help sellers succeed. Its role-focused format gives attendees a chance to compare approaches with peers facing similar adoption and impact challenges.
- Location: San Francisco, CA (and other global locations)
- Date: September 2027
- Cost: Typically ranges around $700 – $1,200 USD depending on early-bird vs. standard registration
- Who Should Attend: Sales enablement, revenue ops, training leaders
- More Info: salesenablementcollective.com
10. Sistas in Sales Summit
Sistas in Sales creates space for women in revenue-generating roles to build skills, strengthen their networks, and gain visibility with industry leaders. Programming typically combines practical career development with candid conversations about representation and advancement in sales.
- Location: New York, NY
- Date: September 2027
- Cost: Starting around ~$199 USD for standard attendee access
- Who Should Attend: Women in sales, allies, leaders committed to diversity
- More Info: sistasinsales.com
11. Sales Success Summit
Created for career sales professionals, the Sales Success Summit puts accomplished individual contributors onstage to explain how they work. Attendees hear firsthand approaches to prospecting, account development, deal execution, and sustained performance from sellers who carry quotas themselves.
- Location: Austin, TX
- Date: October 2027
- Cost: Starting at ~$1,599 USD
- Who Should Attend: Individual sales contributors, AEs, high performers
- More Info: top1.fm/salessuccesssummit
12. OutBound Conference
OutBound is a concentrated sales training event covering the work required to create and advance pipeline. Sessions emphasize prospecting, handling buyer resistance, improving productivity, and leading teams through a changing sales environment.
- Location: To be announced
- Date: Fall 2027
- Cost: Starting around ~$1,297 USD
- Who Should Attend: Sales reps, SDR/BDRs, sales managers
- More Info: outboundconference.com
13. Sales Innovation Expo
Sales Innovation Expo gives sales professionals a broad look at the strategies and technology shaping commercial teams. Alongside educational sessions, its exhibition floor allows attendees to evaluate vendors and explore tools for areas such as enablement, digital selling, customer engagement, and performance improvement.
- Location: London, UK
- Date: November 2027
- Cost: Free admission (Exhibition & general tracks require advance registration)
- Who Should Attend: Sales professionals, sales ops, tech buyers
- More Info: salesinnovationexpo.co.uk
14. Surf and Sales Summit
Part sales conference and part small-group retreat, Surf and Sales is designed around deeper conversations than attendees typically get at a large convention. Workshops and shared activities create an informal setting for experienced sellers, founders, and leaders to exchange ideas and form lasting professional relationships.
- Location: To be announced
- Date: November 2027
- Cost: Starting at ~$1,950+ USD (All-inclusive formats typically apply)
- Who Should Attend: Sales leaders, founders, senior professionals
- More Info: surfandsales.com
15. Dreamforce
Dreamforce is Salesforce’s annual gathering for customers, partners, administrators, developers, and business leaders. Its large agenda spans CRM, data, AI, sales technology, and customer experience, giving revenue teams access to product education, hands-on learning, and a wide Salesforce community in one place.
- Location: San Francisco, CA
- Date: Fall 2027
- Cost: ~$999 – $2,299 USD
- Who Should Attend: Sales, RevOps, CRM ops, tech leaders
- More Info: salesforce.com/dreamforce
Final Thoughts
B2B sales conferences remain one of the most effective ways to learn what’s working in today’s competitive market. Whether your focus is B2B leadership, sales growth, sales enablement, or outbound execution, attending the right sales conference in 2027 can deliver insights and relationships that go far beyond what you get from online content alone.
Ready to level up your sales team this year? Contact Peak Sales Recruiting today to partner with the industry’s leading B2B sales headhunters.
More Resources
Emotional Intelligence in Sales: The Skill Top Performers Use to Close More Deals
AI in Sales: The 2026 Guide to a Smarter, Faster, and More Predictive Sales Landscape
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