CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - August 24, 2023
The Challenger Sales Model suggests that not all customers are created equal and that not all sales approaches are equally effective. Matthew Dixon and Brent Adamson first outlined the Challenger Sales model in their 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation.” This sales model focuses on teaching, maintaining authority in sales
by Eliot Burdett | Published on - August 17, 2023
In the dynamic world of business-to-business sales, a well-built sales team lays a foundation for long-term growth. Your sales team plays a vital role in your business, from finding leads to closing deals. They have a big impact on your revenue growth. Whether you’re a startup founder or a seasoned CEO, the intricacies of building
by Eliot Burdett | Published on - August 10, 2023
To build a robust sales team and attract top sales professionals, it’s important to understand the distinction between inside and outside salespeople. When it comes to building your sales team, one key decision you’ll face is whether to prioritize inside sales or outside sales. Both sales positions play a crucial role in driving revenue, but
by Eliot Burdett | Published on - August 3, 2023
Building a highly successful sales team is about more than finding ‘closers’ who can bring in new business. There are two distinct types of sales professionals. Each type plays a vital role in sales performance and the long-term success of your company. Knowing the difference between them can help you identify who is already on
by Eliot Burdett | Published on - July 14, 2023
For the first time in a long time, there is cautious optimism about the U.S. economy. It is being fueled by a strong labor market. In May, 339,000 jobs were added – nearly double projections – and while that cooled to 209,000 new jobs in June, many experts are predicting a soft landing for the
