Outside Sales Representative – Industrial Products

About the Hiring Company

Our client is a leading provider of industrial products and components serving customers across Western Canada. With a broad portfolio of technical products and a strong presence in industrial markets, the company is focused on expanding its customer base and growing its territory through proactive, relationship-driven sales.

The organization is seeking an entrepreneurial sales professional who thrives on finding new opportunities, building relationships, and being in front of customers.

About the Role

We are seeking an Outside Sales Representative based in Edmonton to develop new business and grow a Western Canadian territory.

This is a true hunter role—not traditional account management. You will be responsible for generating your own pipeline, cold calling, opening new accounts, and spending significant time visiting customers and industrial sites.

Approximately 70% travel is expected, with the role focused on customers within a 2–3 hour driving radius of Edmonton as well as broader Western Canada.

Key Responsibilities

• Develop new business through proactive prospecting, cold calling, networking, and customer visits.
• Build and manage a self-generated pipeline of qualified opportunities.
• Identify target accounts and develop relationships with industrial customers and decision-makers.
• Grow the territory through net-new customer acquisition and strategic account development.
• Conduct frequent customer and job-site visits and provide technical product solutions.
• Identify opportunities across industrial distribution, manufacturing, construction, energy, utilities, and related markets.
• Sell technical industrial products such as pipe, valves, fittings, hose, pumps, fluid-handling, filtration, and related components.
• Manage the sales process from prospecting and qualification through negotiation and close.
• Develop territory plans and prioritize accounts, opportunities, and customer visits.
• Maintain accurate sales activity, pipeline, and customer information within company systems.
• Collaborate with internal teams to ensure customers receive responsive technical and commercial support.
• Represent the company at industry events and customer meetings throughout the territory.

Qualifications

• 3+ years of industrial or technical B2B sales experience.
• 3+ years of proven new-business/hunting experience, with at least 50% of your role focused on acquiring new customers; approximately 70% is ideal.
• Demonstrated success generating net-new business through self-sourced opportunities and cold outreach.
• Experience selling industrial products, components, equipment, or technical solutions.
• Background in PVF, hose, fittings, valves, pumps, fluid handling, filtration, industrial supply, electrical, mechanical products, or related industries strongly preferred.
• Strong track record of opening new accounts and growing a territory.
• Entrepreneurial, persistent, self-directed, and comfortable working independently.
• Strong technical aptitude and ability to communicate effectively with industrial customers.
• Comfortable spending the majority of the week in the field meeting customers and visiting sites.
• Edmonton-based or located within a reasonable driving distance, with the ability to cover a 2–3 hour territory.
• Willingness to travel approximately 70%.

What We Offer

• Competitive base salary of approximately $50,000–$97,000, based on experience.
• Base salary plus commission/incentive compensation.
• Company vehicle preferred for the role.
• Permanent, full-time employment.
• Significant autonomy in managing and developing your territory.
• Opportunity to build a strong book of business through net-new customer acquisition.
• Opportunity to work with technical industrial products and customers across Western Canada.
• Entrepreneurial, performance-driven sales environment.
• Opportunity for long-term career growth within an established industrial organization.

About Us

At Peak Sales Recruiting, we specialize in connecting top B2B sales talent with businesses across North America. As a leading sales recruiting firm, we pride ourselves on understanding the unique needs of our clients and candidates. We would love to work with you to help you find your next exciting career opportunity and ensure the right match between your skills and the perfect role.

How to Apply

Ready to take your career to the next level? Apply now! Submit your resume and a brief cover letter outlining why you're the perfect fit for this role.

We look forward to hearing from you!

Job Code – 21452