Job Title – Director of Sales

About the Hiring Company

Our client is a globally recognized leader in industrial food production equipment, known for pioneering technologies that improve food safety, automation, and sustainability. With in-house engineering, controls, and manufacturing capabilities, they serve a diverse customer base ranging from small regional processors to multinational corporations. Rooted in collaboration, innovation, and a technical-first mindset, the team values loyalty, shared accountability, and long-term success.

About the Role

The Director of Sales will lead complex, consultative sales cycles for large-scale capital equipment solutions. From concept to contract, you’ll engage with technical and executive stakeholders, manage long-term relationships, and help customers implement high-impact food processing technologies. This is a hybrid role based in Santa Rosa, with significant domestic and international travel.

Responsibilities

· Lead end-to-end capital equipment sales for food production clients across North America and globally.

· Manage large deals ranging from $100K to $10M+.

· Navigate 6-month to 2-year sales cycles, balancing multiple concurrent projects.

· Develop strategies tailored to each customer tier, from plant engineers to executive leadership.

· Represent the company at 6–10 industry trade shows annually.

· Collaborate cross-functionally with engineering, operations, and marketing teams.

· Use Salesforce and AI-integrated tools to manage pipeline and forecasting.

Qualifications

· 10-20 years of industry experience, ideally blending engineering, operations, and sales.

· Mechanical or Chemical Engineering background strongly preferred.

· Experience with capital equipment sales or operations in food production.

· Comfortable with 50% travel (domestic and international).

· Located within 90 minutes of Santa Rosa, CA (or willing to relocate).

· Strategic, detail-oriented, and emotionally intelligent.

· Bonus: Spanish fluency and global business exposure.

Benefits

· Competitive base salary, $160,000-$200,000 USD. Bonus based on company performance.

· Medical and dental coverage.

· 401(k) with 4% company match.

· 3-4 weeks PTO (negotiable).

· Company credit card or personal card usage for points.

About Us

At Peak Sales Recruiting, we specialize in connecting top B2B sales talent with businesses across North America. As a leading sales recruiting firm, we pride ourselves on understanding the unique needs of our clients and candidates. We would love to work with you to help you find your next exciting career opportunity and ensure the right match between your skills and the perfect role.

How to Apply

Ready to take your career to the next level? Apply now! Submit your resume

We look forward to hearing from you!

Job Code – 21022