With the world’s largest GDP by a wide margin and economy that is performing well, the United States naturally represents a highly attractive market for many companies based outside North America. To capitalize on this huge opportunity for growth, companies in Europe, Asia or the Middle East, often establish channels for exporting direct or via distribution partners in the USA or Canada. Sometimes these channels do not offer the required market access or margins and consequently, building an in-territory sales force is required.
For companies based outside North America, building a sales force in the United States or Canada involves tackling several important matters. Complete the form below and download the FREE white paper today!