All the latest insights on sales and sales hiring

optimized-working-around-a-tableIn a hyper competitive environment like sales, even the best sales professionals need a reminder of what they’re working toward. While resilience is built into their DNA, your top performing sales reps still need a reminder to help them stay motivated.

You can include the following quotes in your daily communications, make posters for your office space, or print them on business cards and leave them to be found by your team when you know they could use a boost. Whatever your purpose, these quotes will come in handy when your team is in the trenches.

Here are 57 quotes from the experts to motivate your sales team:


bo-bennett-use"I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation."

– Bo Bennett, Author of Year to Success
patricia-fripp“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.”

– Patricia Fripp, Sales Presentation Skills Trainer
tony-allesandra“Being on par in terms of price and quality only gets you into the game. Service wins the game.”

– Tony Allesandra, Author & Entrepreneur
brian-tracy-use“Treat objections as requests for further information.”

– Brian Tracy, Author and Public Speaker
brian-frank“When you have a multi-tiered sales effort, the first thing you want to do is understand the market. You want to go out there and map the competitive landscape. You want to know what your customers are saying."

– Brian Frank, Global Head of Sales Operations at LinkedIn
ben-feldman“Don’t sell life insurance. Sell what life insurance can do.”

– Ben Feldman, Author & Insurance Salesman
henry-ford“You can’t build a reputation on what you are going to do.”

– Henry Ford, founder of Ford Motor Company
jack-canfield“If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking.”

– Jack Canfield, Author of The Success Principles
don-cooper“Your competition is EVERYTHING else your prospect could conceivably spend their money on.”

– Don Cooper, Business Management speaker
katherine-barchetti“Make a customer, not a sale.”

– Katherine Barchetti, Customer Service Expert
zig-ziglar“Timid salesmen have skinny kids.”

– Zig Ziglar, Author & Sales Professional
jeff-gitomer“Value the relationship more than the quota.”

– Jeffrey Gitomer, Author of The Little Red Book of Selling and King of Sales
steve-jobs“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

– Steve Jobs, Founder of Apple
napoleon-hill“A goal is a dream with a deadline.”

– Napolean Hill, Author of Think and Grow Rich
rick-tate“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.”

– Rick Tate, Leadership & Communication speaker
bob-hooey“If you are not taking care of your customer, your competitor will.”

– Bob Hooey, Leadership & Sales Success speaker
conrad-hilton“Success seems to be connected with action. Successful people keep moving. They make mistakes but they never quit.”

– Conrad Hilton, Founder of Hilton Hotels
dave-elkington“You have to generate revenue as efficiently as possible. And to do that, you must create a data driven sales culture. Data trumps intuition.”

– Dave Elkington, CEO and Founder of
matt-dixon“Lead TO what makes you unique…not WITH what makes you unique.”

– Matt Dixon, Co-Author of The Challenger Sale
jill-konrath“Salespeople today ARE the differentiator. That’s why it’s so critical for you to focus on becoming a valuable business asset to your customers.”

– Jill Konrath, Author of SNAP Selling and Selling to BIG Companies
ken-krogue“It’s really all about the leads. Do your best to always move from less assertive methodologies to those that are more assertive and more effective. That’s where the results are.”

– Ken Krogue, President & Founder of
mark-roberge“It’s no longer about interrupting, pitching and closing. It is about listening, diagnosing and prescribing.”

– Mark Roberge, SVP Sales & Services at HubSpot
dae-orrico“The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools like to provide that competitive advantage for information acceleration.”

– Dave Orrico, VP of Enterprise Sales at
matt-heinz“Customer point of view. Always. Filter everything you’re doing, saying and pitching through that and you’ll improve just about every metric you care about today.”

– Matt Heinz, President at Heinz Marketing
lori-richardson “Be an example. Are you prompt? Are you professional? Are you engaged?"

– Lori Richardson, CEO & Founder of Score More Sales
brian-kardon “Find the qualities that make a lead more likely to convert, and focus on those leads.”

– Brian Kardon, CMO at Lattice Engines
mike-puglia “The trust that a customer has in your company and in you strongly outweighs the techniques you use to sell. Establishing trust is better than any sales technique.”

– Mike Puglia, VP of Marketing at TimeTrade
mike-bosworth“The best salespeople know that their expertise can become their enemy in selling. At the moment they are tempted to tell the buyer what ‘he needs to do,’ they instead offer a story about a peer of the buyer.”

– Mike Bosworth, Author of Solution Selling
warren-buffet“It is not necessary to do extraordinary things to get extraordinary results.”

– Warren Buffett, Investor & Business Expert
kraig-kleeman“There is incredible power in leading with research and leading with relevance.”

– Kraig Kleeman, Author of The Must-React System
jeff-gitomer“There is no prize in sales for second place. It’s win or nothing. The masters know this and strive for – they fight for – that winning edge.”

– Jeffrey Gitomer, Author of The Little Red Book of Selling and King of Sales
roy-bartell"Most people think “selling” is the same as “talking.” But the most effective salespeople know that listening is the most important part of their job."

– Roy Bartell, Sales Expert
mark-hunter“The only good sale is the one that leads to the next sale.”

– Mark Hunter, Author of The Hunter Sale
jerry-fritz“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.”

– Jerry Fritz, Sales Management Professor
zig-ziglar“It’s easier to explain price once than to apologize for quality forever.”

– Zig Ziglar, Author & Sales Professional
kevin-stirtz“Know what your customers want most and what your company does best. Focus on where those two meet.”

– Kevin Stirtz, Strategy Manager
roger-staubach“There are no traffic jams along the extra mile.”

– Roger Staubach, Executive Chairman at Jones Lang LaSalle
john-mackey“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.”

– John Mackey, CEO of Whole Foods
mark-hunter“Today is always the most productive day of your week.”

– Mark Hunter, Author of The Hunter Sale
rockefeller"Don't be afraid to give up the good to go for the great."

– John D. Rockefeller, Business Expert
mark-hunter"It’s not about having the right opportunities. It’s about handling the opportunities right."

– Mark Hunter, Author of The Hunter Sale
thomas-freese"The questions you ask are more important than the things you could ever say."

– Thomas Freese, Author of Question Based Selling
brian-tracy-use“Keep Yourself Positive, Cheerful And Goal-Oriented. Sales Success Is 80% Attitude And Only 20% Aptitude.”

– Brian Tracy, Author and Motivational Speaker
ben-friedman"Prospecting – Find the man with the problem."

– Ben Friedman, Business Expert
jill-konrath"I got lucky because I never gave up the search. Are you quitting too soon? Or are you willing to pursue luck with a vengeance?"

– Jill Konrath, Author & Sales Expert
bo-bennett-use"In sales, a referral is the key to the door of resistance."

– Bo Bennett, Author of Year to Success
doug-warner"In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away."

– Doug Warner, VP of Global Innovation at HP
mellody-hobson"If we can learn to deal with our discomfort and just relax into it we'll have a better life.”

– Mellody Hobson, Ariel Investments
w-clement-stone"Sales are contingent upon the attitude of the salesman - not the attitude of the prospect."

– W. Clement Stone, Business Expert & Author
daniel-pink"One of the best predictors of ultimate success … isn't natural talent or even industry expertise, but how you explain your failures and rejections."

– Daniel Pink, Business & Management Author
seth-godin"Being aware of your fear is smart. Overcoming it is the mark of a successful person."

– Seth Godin, Author and Entrepreneur
trish-bertuzzi"Lean in, speak out, have a voice in your organization, and never use the word 'sorry.'"

– Trish Bertuzzi, President & Chief Strategist of the Bridge Group
wayne-dyer"Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice."

– Wayne Dyer, Author & Motivational Speaker
sam-levenson"Don't watch the clock; do what it does. Keep going."

– Sam Levenson, Writer & Journalist
steve-jobs"Sales go up and down. Service stays forver"

– Steve Jobs, Founder of Apple
siva-devaki"Sales is not about selling anymore but building trust and educating."

– Siva Devaki, CEO & Founder of Mansa Systems
kate-zabriskie“The customer’s perception is your reality.”

– Kate Zabriskie, Speaker & Corporate Trainer


Want more? Visit the Peak Sales blog for everything you want to know about building a top performing sales team, from How to Succeed as a Female in Sales, to Sales Hiring Strategies.

Jasmine Bosch

Content Marketer at Peak Sales Recruiting
Jasmine specializes in B2B and enterprise sales content marketing. She attained a master’s degree at Carleton University, and is a frequent contributor to the Peak Sales Blog.

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