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MIDEL breaks into the USA Transformer Fluids Market thanks to a key hire made through Peak Sales

Peak Sales Recruiting Helps Midel Break Into the U.S. Market

Conversations with Peak Sales Recruiting changed MIDEL’s ideas about what they wanted in a North American sales executive. In the end, they got both what they needed and wanted: A foothold in the American market. The process matched MIDEL’s needs to the right candidate, and they’re busy chipping away at their competitor’s market share.


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Eliot Burdett

CEO at Peak Sales Recruiting

Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.