Author: Samantha Ste. Marie

Samantha spent her first years in the recruiting business helping employers find top performing sales executives and then worked her way up through the ranks, becoming a specialist in marketing and an expert in B2B sales and hiring matters. A graduate from the University of Ottawa, she regularly contributes to the Peak Sales blog.

The debate continues between sales experts who advocate that cold calling is “dead” and those who see it as “alive”. Truth is, the traditional tactic of cold calling is very much alive and is an important strategy utilized by sales and sales leaders in high-growth companies. Despite this “dead or alive” argument, cold calling offers

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It’s the talent on your sales team that will determine your fate when you’re working to hit aggressive targets and achieve your company’s future goals. And finding top performers is the difference between your company’s victory or failure in competitive markets. To find these top performers faster, you need to incorporate quantitative and objective candidate

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The pressure for HR Leaders to provide organizations with top performing sales candidates in short periods of time is on the rise. B2B sales reps typically onboard over 10 months with 24 months of average tenure. It is therefore of the utmost importance to hire top salespeople quickly and retain them long-term. Being responsible for the

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