The Peak Blog

All the latest insights on sales and sales hiring


Author: Aaron Ross

Aaron Ross is the #1 best-selling author of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of (called by many people the “Sales Bible of Silicon Valley”). His consulting company, Predictable Revenue Inc., helps companies with sales teams double or triple their growth. Before Predictable Revenue, Aaron worked at, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase’s revenues by $100 million. Aaron graduated from Stanford University. He lives in Los Angeles with his wife and five + children, loves motorcycles, and he keeps his work to 25 hours a week. His next book is underway with Jason Lemkin, “The Predictable Revenue Guide To Tripling Your Sales.”

VP Sales – The #1 Mis-Hire + 5 Things A Great VP Sales Does

Early stage companies are painfully “misfiring by mis-hiring” the most important role on the sales team. Don’t hire one until… In Tech, The #1 Most Common Mis-hire is the VP/Head of Sales In fact, there’s a venture capitalist saying I hate that goes something like “You’ve Got to Get Past Your First VP of Sales’ Carcass”

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