I agree with Maureen Blandford if the marcom she is talking about is focused on branding and awareness.

However, companies that focus their marketing communications on driving leads and sales find that marketing is a cost effective way to increase sales, even in a difficult economy.

Think of using low-cost one-to-many marketing to replace some of the early steps in the sales cycle (prospect, nurture, qualify) to allow your salespeople to focus one-to-one on the later steps(demo, propose, close).

With this integrated, marketing+sales approach to new business development you will find more sales opportunities, your salespeople will become up to 40% more efficient, your sales go up and your cost of sales will go down.

- Mac

mcintosh@sales-lead-experts.com
http://www.sales-lead-insights.com