Tag Archives: customer relationships

Build A Sales Team Your Customers Love To Buy From

by on July 8, 2009 in Sales Training and Development

Ran across a good article on building strong sales teams, by Colleen Francis at Engage Selling. Thought I would post here. She argues (and I strongly agree) that there is a direct correlation between customer relationships and success. To build stronger relationships with customers, sales leaders should insist on developing the following traits in their [...]

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Tips for Selling in a Downturn

by on May 22, 2009 in Sales Methodology and Process

I received an email about marketing in a downturn, from inmedia, a PR firm focused on the high tech sector. The article is about marketing tactics, but there is some good advice in here about selling tactics: 10 tips for marketing in a downturn (full blog post here) 4. If you have channel or other [...]

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Top Lies Sales Tells Marketing

by on February 24, 2009 in Alignment between Sales and Marketing, Sales Methodology and Process

Geoffrey James followed up his article on lies marketing tells sales with an article about how sales lies to marketing and this time he added layman’s translations. Lie #1. “We know EXACTLY what our customers want.” Lie #2. “We have an excellent/close relationship with our customers.” Lie #3. “We contact our customers on a regular [...]

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