Now more than ever before, successful sales hiring is absolutely critical to sales success. When so few hiring managers are trained to conduct sales interviews, it is no surprise that failure rates are as high as 70% on some teams. Here are 20 sales interviewing mistakes to avoid:
- No structure or preset agenda for the interview
- Relying on self assessment of interviewee
- Liking the look of the candidate
- Getting sold by the interviewee
- Asking theoretical questions (“how would you…?”) vs behavioral questions (“how did you…?”)
- Asking leading questions
- Conducting a different interview for each candidate met
- Making a go/no go decision before completing your interview
- Asking questions that are not related to the actual sales role
- Asking questions that do not give a definitive indication of a suitability
- Hearing what you want to hear instead of what was actually said
- Not using silence to obtain information beyond the practiced responses
- Not cross referencing answers to determine validity
- Not asking for proof of sales accomplishments or personal claims
- Not obtaining interview training prior to conducting an interview
- Talking or selling to the candidate more than listening to their responses
- Not selling the interviewee on your company
- Not documenting the interview
- Focusing on experience and credentials over sales DNA
- Hiring based only on an interview
To your success!
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