Every CEO wants predictable revenues, but in this economy that can sometimes be tough. Are there ways to build a lead generation machine that generates quality leads, creates predictable revenue, and meets your CEO’s goals without your constant focus and attention? Can you make yourself indispensable to your CEO and Board in an unpredictable economy? Absolutely! Click here to continue reading this post >>
Usually we recommend getting back to basics to bring stability in times like this, but in this case, breaking the mold has a bigger impact.
Brian Carroll, CEO of InTouch and Aaron Ross, CEO of PebbleStorm and the author of “PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine”, believe that the key to building predictable revenue is to implement a lead management system in which leads are carefully nurtured and developed. Contrary to standard thinking outbound marketing selling should focus on generating referrals rather than calling targets cold.
Check out their recent webinar slides and Q&A for more insight on their approach to building systems that predictably generate leads month-after-month, how to ensure sales follows up on every lead, the two things CEOs care MOST about that you must understand, and a simple 6-step call agenda to help salespeople convert new leads into qualified opportunities.
5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love” (Slides & Q&A)
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