Now more than ever, sales and marketing are tied at the hip, with marketing driving leads and the sales function, particularly in small companies, engaging customers online. The art of making friends and influencing people online through the use of social media has become so important in businesses and jobs that many people now make a living out of “coaching” the tips we share below.
Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner.
He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.