Where is the Sizzle in Your Hiring Value Proposition?

Companies make huge investments in creating value propositions that will attract customers, but reading the typical job ad shows far less effort is put into attracting the top class sales talent that will actually secure those customers. Boring checklists of required credentials and bland mentions of the company’s mission statement will attract lots of candidates in this economy, but few if any of them will be the highly desirable types because these ads don’t speak their language. Forget about “competitive” compensation, benefits and management “that cares about its staff” – these are all important, but every company promises these things. Where is the sizzle??

If you want to hire top performing sales people, you need a hiring value proposition that compels someone to leave a job that is probably paying them well. The pitch needs to speak to the DNA of the top performer and must encompass the key reasons why they might choose a new employer such as the chance to join a passionate team of experts, sell an exceptional product, enjoy ecstatic customers, or be part of a fantastic voyage of success.

People with the “right stuff” are excited by challenges and are more likely to respond to your job marketing if it stands out and speaks to them.

UPDATE – found this great article on writing sales job ads…What can Ernest Shackleton Teach You About Sales? over at SalesDNA. “Men Wanted for Hazardous Journey”…Brilliant.

If you liked this article, you may also be interested in these similar posts:

1. Improve your Hiring Record by Learning to Spot Real Hunters and Farmers
2. 6 Ways to Hook That Top Sales Performer
3. Changing the Culture of the Sales Organization
4. How do I successfully build a sales team for my web development business? – LinkedIn Question
5. Avoid These Sales Hiring Mistakes